Dig and Discover: Alex Cameron - Jumping the Shark
ARTIST: ALEX CAMERON
ALBUM: JUMPING SHARK
LABEL (YEAR): CRAWFISH RECORDS (2014)
FOR FANS OF: NICK CAVE AND THE BAD SEEDS, PATRICK WOLF, CHROMATICS
Words by Sam Hall
If Springsteen and Cave had a long lost love child from the late '80s, who was raised by synthesizers and dressed in Italian pure silk shirts, Alex Cameron would be it. His lyrical and sonic approach are clearly indebted, but not bound, by both men. A crooning drawl with sharp observational lyrics and a penchant for glam guitar solos, Pina Colada moog rhythms and 8-bit drum loops: it's a whacky sound that strays close to gimmickery.
Jumping the Shark is a loose concept album, I think, built around Cameron embodying a disillusioned modern-day man on each track - whether it be an embittered TV personality, Tokyo-based businessman, or cruel drunk father. While on paper it sounds totally contrived and rubbish, it actually works charmingly well. It's weird, dark, melancholic and riotously funny in parts.
Give it a go, it's good enough to warrant your attention at least once, if not for a second listen.