Copeland - Because I'm Worth It

ARTIST: COPELAND

ALBUM: BECAUSE I'M WORTH IT

LABEL (YEAR): SELF-RELEASED (2014)

FOR FANS OF: DEAN BLUNT, HYPE WILLIAMS, ACTRESS, RAIME

 

 

 

Words by Stef Fiorendi


Inga Copeland has always been a controversial character, rarely speaking in public since she first emerged through her collaboration with Dean Blunt as one half of Hype Williams. 

Because I’m Worth It is the Russian artist's first solo album, released under the single name Copeland. It starts with the propulsive 'Faith OG X', in which a mysterious crackling noise reaches a jarring, high-pitched climax. Most of the tracks (Insult 2 Injury, Serious, L’Oreal) are mechanical, syncopated beats – discomforting, nebulous and dank soundscapes that recall the alienation of urban life. ‘Advice To Young Girls’, made in collaboration with the equally elusive producer Actress, is both an encouraging and ironic nod toward the dichotomy in the image of the empowered woman. This message is implicit in the title of the track ‘L’Oreal’, as well that of the album; a subtle critique of watered-down feminism in the world of women’s beauty products. 'Inga' and 'Diligence' represent an earnest consideration of modern life, one both driven yet alienated by money: ‘Cash moves everything around me. So what’s the difference?’  


This is a cold, stark and disquieting album, yet remains mysteriously intriguing. It's an atmospheric and left-field call to action to listen to when, bored of the music in the nightclubs, you wander in the wet dingy streets looking for a dark adventure.